Sunday, April 7, 2013

Free Carnival Clip Set!!

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Get FREE shipping and a FREE CLIP SET on orders over $100! 
What a great deal! Please be sure to put a clip set in your cart and use the code CARNIVAL at check out! 
Happy Sunday!!! XOXOXO -Jessica/Joyfolie

This offer cannot be combined with any other coupons, not applicable on previous purchases. Free Shipping offer is in the continental US only.
Friday, March 22, 2013

Yes, we do have a blog!

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Instragram photos: clockwise from top left: local walk with the kiddos, our Aubrey Stripe shoes, my daughter's kitty Twilight (the only cat I know of who drinks from the toilet), and me

So, it seems it has been *ahem* nearly a full year since I made a blog post.  Truth be told, the only reason I finally sat down to write a post is because my ever-passionate photographer friend, Jen Carver, would not stop hounding me with texts and phone calls.  But I don't mean to sound disingenuous about it.  I love blogging.  I really miss it.  And, just for the record, maintaining a blog is a critical part of my business goals.

If you don't know, when I started Joyfolie I was simply a creative mom... no MBA, no business acumen.... and definitely not independently wealthy.  So, as Joyfolie spins off into this wild, exponential phase of growth, it's my vision to be transparent about the journey.  The more Joyfolie grows into a full, thriving business, the more empowered I feel.  And the more I feel a steadfast certainty that dreams can become reality, even with two little kiddos running around under foot.  It's my hope that if I share some of my story, maybe it will inspire someone else to take a risk, a plunge... not settle.

Well, I would like to say that Joyfolie is to the point where we are adequately staffed, but the truth is we are growing... fast.  White knuckle fast, in fact.  Now, if you are thinking, "Are my shoes going to ship on time?"  Don't worry.  We have that part covered :-)  But blogging, social media, instagram... I have been doing that personally and obviously not very well.  But we will get there!  And, today, life is good.  Sometimes I am sitting at my computer, piles of samples and sketches strewn across my desk, the kids running around chattering away, my team working full tilt beside me and I stop... and just thank God for this extraordinary life.

So, if you are missing the DIYing, photo editing tips and all that, we will work our way back.  Maybe not today, but soon!


In case you missed it, we are doing a big giveaway HERE

Joyfolie Head to Toe Giveaway!

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Play to Win this Head to toe look featuring :

Here's How To Enter: 

1. Like the post on our Joyfolie Facebook Page

2. Spread the word and share the giveaway on your Personal Page and or Business Page 

3. Come back here (to the blog) and comment that you did all three steps and indicate what dress size and shoe size you would like! 

Contest will run through March 31st, 2013

One Lucky Winner will be selected through on April 1st ! Good Luck!


Congratulations to our Winner!!

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Wednesday, June 6, 2012

DIY Wednesday - Cinnamon, Honey and Orange Cakes

Tiny Cinnamon, Honey Orange Cake

It's been so long since I have posted a DIY Wednesday!  Typically, when I do post them, they are little crafty-type projects.  However, I came across this recipe that my grandma YaYa {the cake mix maven} told me about.  Pre-kiddos, when my husband and I were first married, I was in grad school when 9-11 killed the local economy, and we had to create whatever work niche we could.  That's how Robert got into wine, his current industry, and I worked as a pastry chef {which later turned into some personal chef and catering work.}  It was a fun, epicurean type lifestyle.  I used to cook very elaborate recipes {puff pastry, pie crusts, even my own sourdough starter!} and now with two kids and Joyfolie, the simplest things are a stretch for me!

This recipe, however, is as easy as they come.  It's not the most amazing cake I have ever had, but it light and small and cute.... and most importantly--easy!  It's also a fun and low-mess activity to make with the kids.

So, here is what you need:
1 angel food cake mix
1 cake mix flavor of choice
philadelphia cinnamon and honey cream cheese
cool whip
orange juice *optional

For this recipe, you make one, tiny little cake at a time that you microwave for 1 minute.  Yes, I said microwave!  First, mix the angel food and other cake mix together in a large zip lock bag.  Next, take 3 tablespoons of the dry cake mix and 2 teaspoons of water and gently mix them together in a small bow.  Pour the batter into a greased ramekin and microwave for 1 minute.

The cooked cake will look like this:

I stacked 2 cakes on top of each other, so it looks like each person is getting their own tiny frosted birthday cake.  However, for kids, you probably want to make just one each.

Here are a couple tiny cakes cooling:
Next, mix the cinnamon and honey flavored cream cheese with cool whip.  I used a 1:1 ratio.  The reason I chose this flavor was because it reminded me of an Italian Cream Cake, plus I thought it was a good but approachable new flavor for the kids.... and, really, who doesn't love cream cheese frosting??

So, once the frosting is mixed, have each serving plate ready for the cakes.  Poke a few holes in the cakes and drizzle with orange juice.  Next, frost each baby cake, stacking two on top of each other and finishing with swirls of frosting.  Garnish them with sugared, sliced kumquats and, if you really want to be fancy, edible flower petals.

In literally about 10 minutes start to finish, you have adorable and light summer cakes with very little mess.  This is a great activity to do with kids.  It would also be good in a number of other flavors: chocolate, lemon, etc.  And who wouldn't be impressed, at the end of a dinner party, to be served their own tiny cake.  Hope you enjoy!


Monday, June 4, 2012

New Summer Styles!!


Tonight at 9 pm CST we are releasing several new children's shoes like the Mona in a glazed watercolor floral, the Brielle created for my daughter who wanted a shoe with a "little bit of heel," and the Loralie skimmers in the perfect shade of yellow.  These shoes are in stock and ready for shipment, some sizes extending up to youth 5!  

Additionally, visit our facebook page for a one-night-only discount on past styles!

Finally, to all of the moms who {like me!} are adjusting to the hectic end of the school year, we wish you a joyful transition into summer!
Tuesday, May 22, 2012

About Joyfolie Women's Shoes

Last week we launched our women's shoes on our site, so I thought it would be appropriate to share with you all the thoughts behind this brand new line.  In particular, I have had a few customers ask about flats and why our first styles are heels.  Joyfolie, as you may know, is not the product of a corporate think tank but a young, independently owned company that grew out of my Etsy shop.  We have been producing our kids shoes for not quite a full year now, and I always felt that women's shoes would be a natural extension of the brand.  Why heels first, you ask?  Being a petite 5'2" I wear heels nearly every day.  In general, I prefer something in a wedge because it's a little bit more casual and quite comfortable... since I wear these high heels chasing after my kids.  

Additionally, our little girls line features extraordinary packaging, a coordinating clip and to keep a light eco foot print, they come in organic bags rather than boxes.  In fact, the idea behind Joyfolie packaging is that it feels special... like a present or thoughtful gift.

So, for our women's shoes we did much of the same.  Our Alma wedges are very comfortable {which was my mandate} and come with punchy little floral clips.  So, if you want the versatility of an every day shoe, you have that.  But if you want a shock of color that is on trend--then you have that, too.   {It was my daughter Mia's suggestion that the clips also be worn on the ankle strap.}

In creating the women's shoes, it was my goal to use the best materials possible: real leather, real cork, and high quality rubber soles that are comfortable and absorb shock.  Or, in the case of the Lou shoes, high quality vegan faux leather.  Our women shoes, just like our little girls, are very feminine/fashion-y.  They are about being fun and unique, as well as a quality shoe that will last for years, rather than a single season.

Alma in Tangelo without the shoe clips being worn by me!

My mantra as I thought about the women's line was to use the very best of everything we possibly could and include special extras.  So, not only is the shoe box itself lovely, but rather than tissue which is thrown away, the shoes come packed with an organic market toe.  It is adjustable and ties in a bow.  The quote on the bag is a screen print of my own hand writing that reads, "I never sleep because I'm afraid of missing out on something beautiful."  It was quite apropo, since I finalized the design work for the bag at 3 am!

I took the tote to our local farmer's market and photographed it there in the photo below.  It would also be great used at the beach or carrying some of the many sundries my kiddos seem to necessitate.

Far and away, the most difficult part of launching our first women's shoes was narrowing it down to a handful of styles.  It was nearly agonizing picking the first kids styles, and picking our first ever women's styles were no different.  If you are wishing for flats or perhaps more of a work-wear heel or something more true vintage... then I hope you will stay tuned because fall will be here before we know it!

Most of all, I hope you love the women's shoes as much as I do!

Tuesday, May 8, 2012

Joyfolie... for mom, for little girl!


Both the Loralie {for little girls} and Lou Wedge {for women} will be available for pre-order in just a few days!  If you subscribe to our email newsletter {click HERE} not only will you get an email when they are available, but a special pre-order discount as well!

The Loralie are coming in toddler size 4 - youth 5.  {No straps on the youth sizes}

Our women's shoes will be available in size 6 - 10.5 in both whole and half sizes.


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