Sunday, May 2, 2010

How Mia Joie Became Joyfolie

Before I begin with the why and how of the new name, this story should start at the beginning...

Our family made a cross-country move shortly before the time I was pregnant with Mia. It was a difficult transition, not only because I lost so many dear friends all at once, but also because that particular time in my life felt fraught with struggle. I don't remember how far along I was in my pregnancy, I just remember soaking my pillow with tears wishing that the season of my life would change and asking God for just a little more joy. At that moment, Mia stirred inside me, and I felt God say He was answering my prayer through Mia. It was in the context of that prayer that I felt certain that Joie {the French word for joy} was indeed the perfect middle name for Mia.

Photobucket

The moment Mia arrived in the world, photo by my dear friend, Tasha, of Homesade Photography.

Two years later and under the threat of a lawsuit, I was explaining to the chief operations officer of Joie clothing that, yes indeed, Mia's real name was Joie. Whether or not I feel it is my legal right to keep the name Mia Joie is a different story and not integral to the one I am telling today. For a variety of reasons, I felt the wisest decision was to change my company from my daughter's name to something else.

I researched, read, brain-stormed and came up with a small list of new names. I found that I tended to favor names with a pretty lilt and integration of a short French word "just hard enough to say to intimidate the masses." {I'm joking, by the way, but I do love that quote from Fraiser.} One by one, my first choices were all ruled out, whether the dot com was not available or the trademark had too much plausible risk. In the end, Joyfolie was the most rational choice, not only for the two reasons mentioned previously, but also because it was memorable and easy to say. Joyfolie, pronounced like the common word "joyfully," is a play on words: "folie" is the French word for madness. I thought it was fitting, as children are a joyful madness {or at least mine are!} So, too, creativity often comes in a joyful and insatiable frenzy.

So, I signed off on the new name, but admittedly with reservations. It was a rational decision, devoid of the complex emotional attachment I felt to Mia Joie. Shortly after sending and filing items for the new name on-line, I stumbled on an old journal entry dated more than 5 years ago. In this entry, I had just read the story of how Moses fashioned a snake to heal the people. {For a better context, read Numbers 21:4-9} That night I had a dream that I was making little, happy stuffed animal snakes clearly intended for children. {This is especially strange considering I didn't even own nor know how to operate a sewing machine at the the time.} Anyhow, in this dream, I brought these happy little creatures before God and asked Him how to make them. His reply was, "Go to Calderon, you will find confirmation there."

I don't know about you, but I never dream made-up/unfamliar words. At the time, I remember running the name through Google and finding nothing of consequence, though search engines were a lot different back then. Shortly after I finalized Joyfolie, I came across the aforementioned journal entry and googled "calderon" again. The first result was a quote by 17th century chaplain and playwright, Pedro Calderon which read: "Love that is not madness is not love." It shifted the concept of madness from one of being wild and crazy {though children most certainly are that!} to the joyful, beautiful, maddening irrationality with which we love our children. It's a small thing, I know, but it gave me that confirmation of God's sovereignty... that God knew the course of my life before the legal battle, before Mia Joie became a business, before Mia was even born.

And so, Joyfolie my business has become.

33 comments:

Amy said...

ARen't God's ways always better than ours?! Love it! :)

Terri Bowden said...

I love that I was up late tonight and able to catch all of this! How amazing, and all the more reason the name is perfect. Can't wait to see where this all takes you, no doubt that it will be wonderful.

Terri Bowden said...

Oh, and the picture above is beautiful. Having Lily with a midwife was one of the best decisions I ever made, actually experiencing the miracle that God gives us. Good night!

Jenni said...

It is beautiful! The story of how it became, of what it is...everything!

Congratulations!

Alisha said...

Absolutely amazing! God is so good...

Love the new blog, it looks incredible :)

Jessica Haley said...

It's not quite finished yet... the rest is still loading... but THANK YOU! :)

Anonymous said...

I am a new follower to your blog and found it through my friend Amy Miraflor. Anyhow I instantly fell in love with your website and your story I shared it with my husband and he loved it too. I pray the Lord continue to bless you, your business, and your family. I'm also going to join your site on facebook. I live in Denver and I'm planning on venturing in a children's store I would love to carry your products. Please let me know if this is something you would be interested in.
Rebecca Brito-Bayne
bellebritobayne@yahoo.com

Cora Anne Designs said...

Congratulations on the new name, and what a nice story!

Mande said...

Congratulations Jessica! The new name is perfect and I love the play on words- children are a joyful madness. LOVE it!! God is so great and has amazing plans for you. Your new blog is beautiful!!

Anonymous said...

This is truly an unbelievable blog. Way to go Jess!!!

Tina said...

I think it is a beautiful name. I also went through a similar situation early in my business start and it was very disheartening to lose what I thought was MY NAME. I still haven't found something I truly feel is what represents my business so I'm so happy that you are at peace with your new name. :)

Ashley Estenoz-Baker said...

LOVE the new name! I think it's perfect.

Kjerstine said...

Its wonderful. and I love the way you decided on the name and how it all came together. Let go, Let God. and the trust in him continues to make your life a blessed one.
congrats on starting a new! :)

Megan said...

What a beautiful picture of you all after Mia"s birth. I wish I had had someone to capture a moment like that, being able to have my husband in that moment would have been wonderful. instead he was the one behind the camera :) i love the story behind the new name, how inspirational :) many happy thoughts and prayers for your new begining coming your way!

Jewllori by Lori said...

It's perfect, it's genius! Congrats!!!!

Cassie Mickelsen said...

Wow! I just found your blog and I think I am in love :) Beautiful creations. I think this is going to be my new obsession. How can I get a hold of the black and white houndstooth boots? Love it all!

Elisa1 said...

I love the picture you posted of Mia's first few minutes here on earth. So much LOVE must have been radiating in that room at that very moment. Congrats on the wonderful new name for your business...It's perfect. Wish you many blessings.

Meredith said...

Love your post and sometimes we just have to roll with it even though it may be bumpy along the way, I hope it's starting to go smoothly now and I look forward to all things 'Joyfolie' <3

christina said...

Comment & I now "like" you on FB. 3 entries for me.

Kath said...

What a wonderful story!

Jessica said...

Meredith, I too, hope that things go smoother from this point forward. Walking this path has been... very stressful and gut-wrentching at times. I eager to develop a new rhythm and move forward :)

Christina, I am going to use random.org to generator the winner, so you need to make 3 comments in the Giveaway post below :)

Paula Prass said...

Oh Jessica, I have missed reading your wonderful posts so I don't know why, specifically, you had to change your business name. I can only imagine. I have a friend named Tiffany who started a children's jewelry line called Simply Tiffany and got sued by Tiffany's, so I know it happens.

Love the new logo, your wonderful story and how you give God the glory! Hugs to all.

Oh, and go check out what MY MIa made me replace!

Mrs Soup said...

Oh that is so wonderful. God knows what He is doing!

Lisa said...

Doesn't it make you feel wonderful to know that God Almighty loves you so much He is involved in all the details of your life? I know some think He made this world and stood back from it, but not so - He knows every hair on our heads! Praise God!

Blessings,
Lisa

Dear Lillie said...

Not only are your photos always beautiful but I love reading what you write. You are such an amazing writer and I loved reading about Joyfolie! Can't wait to be able to buy the little jacket and tons and tons of shoes! =)

Jessica Haley said...

Hi, Jennifer {Dear Lillie}! I haven't forgot about our trade! I'm feeling a little... pressed on all sides at the moment! I'm about to push through the last BIG hurdle {website launch.} I'll touch base w/you soon--I SWEAR :)

Amanda said...

Hi Jess,

The website looks awesome and I love the new name. I was sad to see Mia Joie go but am looking forward to what is in store for you. One thing though, I google Mia Joie and nothing comes up but your store and stuff about your store...........what other place has the name that caused you to change it?

Amanda

Sarah Pead said...

So beautiful. It's always so beautiful and refreshing to see how God is working in the lives of His people. He is sovereign. He is in control. He is full of love for us. Thank you for sharing this.

Jessica Haley said...

Amanda,

There is a company called Joie clothing; they are a $100 million co and felt I was infringing on there name. To be frank, I entirely disagree, but the support for that argument isn't something I should discuss in a public venue :)

Michele (Pinkle Toes) said...

So glad you got in touch again and oh my, LOVE that birth image by my friend Tasha! Can't wait to see where you take this business and I'm happy to help you!

Brianne-zam said...

what a beautiful and i'm sure reassuring confirmation. i love when god gives us a little peak into what his view looks like. can't wait for the websit launch. you are an amazing woman!
briana j

Anonymous said...

You writing is as beautiful as your incredible creations. You are in inspiration, and may God continue to bless you!

Anonymous said...

oops! Your writing...sorry!

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