Friday, April 29, 2011

Saturday Morning Launch!

It's official! We will start sales on our new line of firm-soled shoes at
9:30 am CST Saturday (tomorrow!)

As some of you know, Joyfolie shoes began as booties, then transitioned to soft-soled shoes that were handmade by our local staff in our studio. In the interim, interest in our shoes started to expand. In fact, since 2009 our shoes have sold out within seconds of replenishing our inventory! In response to the growing interest and a similarly growing daughter of my own, we are making the transition to firm-soled shoes. Yay! {In fact, I am so excited that after a few weeks we won't have to preface everything with "firm-soled" any more!}

We will open sales on our new line of shoes at 9:30 am Saturday morning, tomorrow. Here are a few notes on the new Joyfolie shoes:

What Styles are Available
We are starting with the three designs, the Charlotte in Tweed, the Sabre, and the Charlotte in Metallic Cream. You can see all three listings here. These are available in size 4-13; you can see a size chart here. We get a lot of questions about soft-soled and youth sizes. Those may be available in the not too distant future. Also, if you have seen our preview slide-show, then you know that we have quite a few more designs that are coming. When those will be available will just depend on how these first three styles sell!

Will the Shoes Sell Out?
Many customers have asked how quickly the shoes will sell or have asked will they have to worry about a style selling out. The honest answer is I don't know. I have ordered several thousand of these shoes. For the last year, the most we sold of our shoe inventory at one given time was 60 pairs--and they did sell out in a single second. We have always been so severely capped by our handmade inventory, that I was never able to gauge our true sales potential. I can tell you that I have ordered several thousands of shoes, and that Joyfolie has almost 13,000 followers on Facebook and 50-70,000 unique viewers on the blog. How many of those will be buying shoes--I don't know! Also, while a thousand might sound like a lot, it only breaks down to about 100 per size. My best guess is that there will be a few popular sizes that will sell out before the inventory lands here.

Pre-Order Sale
These three styles of shoes mentioned above are available for pre-order purchase. The shoes will not ship to you until early June. As of right now, I do not have an exact date, though it hasn't been without effort. I am not offering a guarantee-by date, but I promise that you will have 30 days from the day we send them to you to return them. Please understand that I am offering a pre-order because we get so many daily requests for shoes, that I am doing my best to offer customers something while we are in transition. I understand some people may not be comfortable waiting that long, which I completely understand. Just bare in mind that some sizes may sell out. When that happens I will not reorder these designs, but move on to new styles.

I have plans on Saturday; will I lose out if I buy later?
I don't expect to sell out of anything the moment we open sales Saturday morning, but, as I said, I don't know for sure. I will keep the pre-order sales open for at least a week, maybe longer. Please note, that I am will be paying to rush the pre-order shoes here ahead of the rest of the inventory balance.

I hope this answers your questions. I think you will love the shoes and the packaging and your whole Joyfolie experience. I have tried so hard to bring to you the best possible product, and I am very excited to have lots of little feet start wearing them! Please feel free to ask questions, and I will answer them!

Also, for more information about our shoes and their construction, click here. See some of you tomorrow morning! :)


Anonymous said...

I'm so excited, sadly I work and may miss out- I say I may miss out because every opportunity I had to buy a shoe, they were always sold, which is incredible business!!! I love joyfolie [and as you began Miajoie! this line is beautiful and one day I will get my hands on a pair!! CONGRATS on the pre-sale!

jocelyn teo said...

oh my, 50000-70000 unique visitors, that's wonderful and amazing! I don't have little kids yet around to buy these pretty shoes for yet, but one day I will! :)

Jessica said...

Anon, thanks for your nice note! I wouldn't worry--I don't think we will clear out of everything this morning :)

Jocelyn, that figure is a monthly average based on unique viewers--not daily. So, it's not as impressive as it might sound, but nothing to sniff at either ;)

Windy Ridge said...

Hey Jessica, can you email me? Lost your email in a computer crash and have something to discuss with you;)

Candis said...

I know I haven't commented in SO long, and I haven't gotten to buy any shoes for my little girl in a painfully LONG time....but just wanted to tell you HOW excited I am for the hard soles, and how adorable they are! Congrats on your success thus far, and I will continue to be a fan. : )

BC said...

oh how I love love love your shoes. Being on the other side of the hemisphere though, it looks like it will be awhile before I can buy seasonally appropriate shoes for my little girl :-( She's only 1 and since she's only just starting to wear shoes, I don't know that I can buy ahead for something that will fit her in our spring summer. Please please, don't sell out so I can buy your end of summer lots as we go into summer!!

You have done such a beautiful job. Congrats!


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