Monday, April 18, 2011

When Life Gives You Lemons... and Aprons

"Serendipity is the art of making good of an unsought finding."
- Pek van Andel

As you have read, April 18 was intended to be the launch of our new line of shoes. We were set to debut with three designs of shoes. The last design we finalized {and also the one I suspected to be the most popular} was a tweed peep toe. All I needed was the final fit samples {one sample in every size} to place the order. These were due to arrive Monday, April 11. As it was, I did get a package but instead of shoes I got a box filled with aprons. Everyone I tell this story wants to know if they were cute aprons. And the answer is yes--they were quite cute--but entirely useless to me. All week long, I have been making phone calls trying to track down the missing box of pink peep toes. {UPS is ever my nemesis.} As we went into the weekend, my heart started to sink... knowing that the launch wouldn't happen without them.

More phone calling, thinking, contemplating and {oh, yes!} drinking of wine mixed between, and I decided not to launch without that design. In the interim, I will try to give you as much information as I can about our new line of shoes... and market and explain and answer questions and make it fun! We'll do some deep discounts on our in-stock items, some giveaways, and keep it interesting. It should only be a couple more days or a week at the very most until the samples are replaced. In the meantime, they could just randomly show up! But at this point, the factory and I are making alternative arrangements.

I went ahead and shot images and did some promotional things and you will see pink tweed peep toes--but not the version that I will be selling. We ended up using a different, designer tweed that is brighter and has more texture--even better, I think. Once we launch, I will take those photos down and put the new ones up. Such is life.

I must say, though, if there is anything that I have learned in business, it is the duplicity of business as the melding of hard work and fortuitousness. In life, we get dealt so many cards we did not expect... In my case, much of the unexpectedness has been very plesant! As for the bad, we can wring our hands--or make lemonade out of lemons. So, I appreciate your patience.

And in the spirit of these unfortunate events, why not leave you with adorable citrus-colored apron from Country Living... perfect for squeezing lemons ;)
Photobucket

1 comments:

Chasing Dreams Photography said...

That's OK...I will be waiting patiently : )

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