Tuesday, May 22, 2012

About Joyfolie Women's Shoes

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Last week we launched our women's shoes on our site, so I thought it would be appropriate to share with you all the thoughts behind this brand new line.  In particular, I have had a few customers ask about flats and why our first styles are heels.  Joyfolie, as you may know, is not the product of a corporate think tank but a young, independently owned company that grew out of my Etsy shop.  We have been producing our kids shoes for not quite a full year now, and I always felt that women's shoes would be a natural extension of the brand.  Why heels first, you ask?  Being a petite 5'2" I wear heels nearly every day.  In general, I prefer something in a wedge because it's a little bit more casual and quite comfortable... since I wear these high heels chasing after my kids.  

Additionally, our little girls line features extraordinary packaging, a coordinating clip and to keep a light eco foot print, they come in organic bags rather than boxes.  In fact, the idea behind Joyfolie packaging is that it feels special... like a present or thoughtful gift.

So, for our women's shoes we did much of the same.  Our Alma wedges are very comfortable {which was my mandate} and come with punchy little floral clips.  So, if you want the versatility of an every day shoe, you have that.  But if you want a shock of color that is on trend--then you have that, too.   {It was my daughter Mia's suggestion that the clips also be worn on the ankle strap.}
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In creating the women's shoes, it was my goal to use the best materials possible: real leather, real cork, and high quality rubber soles that are comfortable and absorb shock.  Or, in the case of the Lou shoes, high quality vegan faux leather.  Our women shoes, just like our little girls, are very feminine/fashion-y.  They are about being fun and unique, as well as a quality shoe that will last for years, rather than a single season.

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Alma in Tangelo without the shoe clips being worn by me!
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My mantra as I thought about the women's line was to use the very best of everything we possibly could and include special extras.  So, not only is the shoe box itself lovely, but rather than tissue which is thrown away, the shoes come packed with an organic market toe.  It is adjustable and ties in a bow.  The quote on the bag is a screen print of my own hand writing that reads, "I never sleep because I'm afraid of missing out on something beautiful."  It was quite apropo, since I finalized the design work for the bag at 3 am!

I took the tote to our local farmer's market and photographed it there in the photo below.  It would also be great used at the beach or carrying some of the many sundries my kiddos seem to necessitate.
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Far and away, the most difficult part of launching our first women's shoes was narrowing it down to a handful of styles.  It was nearly agonizing picking the first kids styles, and picking our first ever women's styles were no different.  If you are wishing for flats or perhaps more of a work-wear heel or something more true vintage... then I hope you will stay tuned because fall will be here before we know it!
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Most of all, I hope you love the women's shoes as much as I do!
XO
-Jessica

Tuesday, May 8, 2012

Joyfolie... for mom, for little girl!

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Both the Loralie {for little girls} and Lou Wedge {for women} will be available for pre-order in just a few days!  If you subscribe to our email newsletter {click HERE} not only will you get an email when they are available, but a special pre-order discount as well!

The Loralie are coming in toddler size 4 - youth 5.  {No straps on the youth sizes}
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Our women's shoes will be available in size 6 - 10.5 in both whole and half sizes.
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Monday, May 7, 2012

Alma Chevron Wedges

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The Alma Wedges in Natural {pictured above} are coming soon!  After what {to me!} seems like a long time, Joyfolie will be available for women, too!  In keeping with the Joyfolie brand, you will see feminine designs with modern influences, meticulous detail, beautiful packaging and unexpected extras!

We only have three styles and limited quantities.  The Alma wedges will be on our site available for pre-order within the week!  Also, if you subscribe to our email newsletter {click HERE} not only will you get an email when they are available, but a special pre-order discount as well!


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PS.... the flowers are removable.  A punch of color for the days you want it, versatility for the days you don't!
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Lest we forget the little girls... The Mona shoes in our custom watercolor floral.  Coming in toddler 4 - youth 3!

XOXO

-Jessica

Wednesday, May 2, 2012

DIY Wednesday - Pallet Bench

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I haven't done a DIY Wednesday in such a long time!  In fact, this post barely even counts... not my photo and no step by step.  Regardless, though, how adorable is this little DIY pallet bench?!  If your home is like mine, then you probably have amassed a few extra crib mattresses as the children have grown into big beds.  Check out this adorable solution for them: 2 pallets nailed together, wheels, a fresh new sheet, and that old baby mattress.  Add a few pillows and a throw, and you have cozy outdoor seating! Adorable, no?!  Happy Wednesday!

P.S. We are down to our last pairs of the Sabrina and Saidi shoes! Snap them up at an extra 30% off with the code SS30 at check out. Grab them now before they are gone forever!

XOXO
Tuesday, May 1, 2012

Summer Ciara

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photo credits from top left: Vera Wang Necklace available at Bergdorf Goodman, gorgeous vintage dresses via Oh, Hello Friend, Gold dress via Always Sparkle, 1920's Vintage Ring at Huella Huella

It seems every year that summer sneaks up on me unaware... this year being no exception.  I can't believe the school year is already winding down and in a blink it will summer!  Time for golden summer sun and summer weddings and Joyfolie summer shoes... debuting in May!

I have a sneak peek for you of our Ciara gold sandals... the perfect shade of champagne sparkle, almond chiffon bow, and aurora borealis stone.  Coming in toddler 4 through youth 3! 

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I will finish up the Makerie posts later today!

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